Monday 9 March 2015

London Fashion Weekend - Part Two featuring label.m haircare

I always say that fashion is about so much more than just what you wear - it's how you wear it, and that includes your hair. Toni&Guy were one of the official sponsors of London Fashion Weekend this February as their stylists designed the official runway looks for the whole event.

During my visit to London Fashion Weekend, I visited the Toni&Guy pop-up hair salon where the famous label.m products were available to buy. The label.m brand was the official haircare product of the London Fashion Week and was used to style the models who appeared on the runway. The range has been developed my stylists led by Toni Mascolo & Sacha Mascolo-Tarbuck. The professional label.m products are usually only available to buy in Toni&Guy salons or online.

I was lucky enough to get to try one of the official runway hair styles. Back-combed hair styles with plenty of volume were a recurring theme throughout the shows and I also love curls as they add elegance to any look. My stylist for the day, Holly Meehan from Toni&Guy in Chester did a fantastic job with styling my hair for LFW. See the amazing looks below using label.m products.

I really liked this hair style as it was almost a 1960's look with the volume at the top and the twist of the hair in the middle was very elegant. Thank you Holly :)

With my stylist, Holly Meehan

The products used on my hair included the Curl Spray and also the Smoothing Cream. These helped to hold my hair in place and kept it looking healthy. As there was a special promotion at LFW I decided to treat myself and pick up a couple of label.m products to take home! I like to use hair straighteners a lot so I'm always looking for products to help soothe and protect my hair from the heat. I thought it would be good to try a hair mask so I bought the label.m Intensive Mask which can be used once or twice a week to help with detangling your hair after washing and protection against heat styling. I also invested in the Sleek Blow Out Cream which can be applied to damp hair before styling. This again helps with protecting against heat styling. I've only been using the products for just over a week but they are already working really well for my hair!

Products used on my hair at LFW and the products I bought: 

label.m Sleek Blow Out Cream
label.m Intensive Mask

label.m Curl Spray
label.m Smoothing Cream

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